It's a non-optional SOCIAL convention.
The Big Bang Theory Season 1, Episode 16
...which indoctrinates them with all
SOCIAL graces and dance skills needed...
The Big Bang Theory Season 4, Episode 21
Do you mean justInstagram,
or all my SOCIAL...?
The Big Bang Theory Season 12, Episode 2
...because of his active SOCIAL life.
The Big Bang Theory Season 8, Episode 22
...because he doesn't think I understand
the severity of your SOCIAL anxiety.
The Big Bang Theory Season 6, Episode 24